Hi friends!

I don’t speak much about marketing and communications in this space, but there’s one significant overlap between comms and the idea of Leaving Well. And it’s this: You MUST keep your marketing in motion during transitional periods when your organization is going through big changes.

It’s so easy to drop your social media while you worry about new job descriptions and interviews and onboarding your new hire. After all, getting the right person in for the job is your top priority. Or is it?

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Keeping your social media and communications strategy in motion during a transition means that you’re keeping a consistent public-facing presence. Your donors, the community you serve, and your local community need you to stay active and connected. Not to mention that during your hiring process, potential applicants will go check out your Instagram. They should see current posts that support your mission and vision, not crickets and old news.

In my latest blog post, I explore this idea in depth and also provide tons of actionable tips for you to keep your marketing momentum going during this transitional time.

​Read the article here (and please share with a friend or two)! ​

You’ll learn:

• Why it’s crucial to stay consistent on social media platforms (for the algorithm AND your community)
• How to keep your momentum going during stressful and messy transitions
• Where to look for content that will always connect with your audience

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Even if you’re not actively in a transition right now, these tips will help you prepare for the inevitable and not miss a beat when the changes do come!

If you prefer an audio version, these tips are also in Episode 52 of the Leaving Well Podcast: Leadership Transition and Social Media.

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PS: how are you doing this week? It's brutal out there, and I hope you're doing ok. This spoken word has been a buoy to me, if you need some encouragement.
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